Content that answers what your customers are searching for
Content strategy, articles, landing pages, category and product copy, guides and updates to existing content, briefed, written, reviewed and approved with you.
What this service fixes
Many websites publish content that ranks for nothing or attracts visitors who will never buy: generic blog posts, copied product descriptions and thin category pages.
We plan content around real searches and real customer questions. An improved category page or an updated guide often does more than ten new blog posts.
Work included
- Content strategy based on keyword research and your commercial priorities
- Editorial calendar aligned with launches, seasons and campaigns
- Category and product page copy for online stores
- Articles, guides and resources for your audience
- Landing pages for services, features and locations
- Updates and consolidation of existing pages that have lost visibility
How the work happens
Brief
Each piece starts with a written brief: target search, audience, angle, structure and sources.
Write
Specialist writers draft the content in your tone of voice.
Review
An editor checks accuracy, readability and SEO before you see it.
Approve and publish
You approve every piece before it goes live. We publish it or hand over ready-to-use copy.
Deliverables you can check
Content plan
Topics, target searches, page types and dates.
Briefs
A brief for every piece before writing starts.
Finished content
Edited copy with headings and meta data.
Update log
Which existing pages were improved and how.
Common questions
Who approves the content?
You do. We agree who signs off at the start, for example marketing for tone and legal for regulated claims.
Can you write in our tone of voice?
Yes. We build a short style guide from your existing material and update it with your feedback.
Do you write in other languages?
Yes, with native-speaking writers for the markets we cover.
Find out what is holding your search visibility back.
Tell us about your website, markets and goals. We reply with a short free audit of your main priorities and how we would scope the work.