Practical notes on content, SEO and AI
How we think about keywords, reporting, content planning and AI search, written so you can use it with or without us.
How to choose keywords that match your customers' needs
A practical way to pick keywords by intent, market and the pages your business can actually serve.
Read article →ReportingWhat an SEO monthly report should explain
The five questions every monthly SEO report should answer, and what to leave out.
Read article →E-commerce SEOHow to improve an e-commerce category page
Why online store category pages often fail to rank, and a step-by-step way to fix them without hurting the shopping experience.
Read article →ContentWhen to update existing content instead of publishing another article
How to decide between refreshing a page that already exists and writing a new one, with simple checks you can run every month.
Read article →ContentHow to plan an editorial calendar your team can keep
A simple way to plan website, social and email content together, so publishing does not stop when the team gets busy.
Read article →AI searchHow AI search is changing SEO, and what stays the same
What AI-generated answers mean for SEO, and the practical steps that help your brand appear in them.
Read article →Find out what is holding your search visibility back.
Tell us about your website, markets and goals. We reply with a short free audit of your main priorities and how we would scope the work.